About

Lisa Mighton is the sole proprietor/consultant at Latitude Media.  She has over twenty years of experience in media production and communications – for many years at CBC as a TV producer, radio producer and researcher on dozens of current affairs programs, documentaries and information series (production list here), as a publicist on hundreds of movies and film festival launches, as a web content writer, and in PR, marketing, media relations and communications strategy.

Areas of specialty include:

• publicity campaigns from traditional media to social media
• media coaching
• communication strategies
• marketing plans
• community engagement
• video
• audio

Key sectors:

• multiculturalism, immigration, diaspora
• film, TV, convergence media
• international development, humanitarian issues
• health
• the third sector – a term applied to non-governmental organisations which are value-driven and which principally reinvest their surpluses to further social, environmental or cultural objectives – sometimes called civil society, social innovation or the social economy

Main activities currently include a social media scan of the Lower Mainland and developing strategies for using social media for video distribution of stories for Metro Vancouver’s ‘The Sustainable Region’, and a project related to media, communications, social policy and immigration.

Most of Lisa’s work previously has been in Canada, although she’s also worked/lived in Sri Lanka, Australia and the UK.

Projects in the past couple of years include mass media coverage for Bridge to a Cool Planet, for a 3000-attendee multicultural health promotion event with Affiliation of Multicultural Societies and Service Agencies of BC, roundtable and public dialogue sessions on gender, peacekeeping and peacebuilding (which became a book) for United Nations Association in Canada, a sixth year producing annual provincial remotes for a Global TV/ BC Children’s Hospital Foundation fundraising campaign, video/text profiles for PeopleWithDiabetes.ca, producing communications materials with community-based organizations in Sri Lanka, and a role as Communications Officer with Healthy Heart Society of BC, an organization improving chronic disease prevention and chronic disease management in British Columbia.

Lisa is passionate about community-building, capacity-building, citizen engagement, plain language, and bridging evidence-based research to marketing-communications practice.

She has also taught social media/publicity, and writes.

Education includes an undergraduate degree in radio and television broadcast communications, and a Masters – close to completion – in communication for development.

• Why the name ‘believing impossible things‘?

• Twitter active IDs:
  • lmighton – main Twitter channel
  • twitcouver – Vancouver focus – happenings and Twitter-sourced story leads
  • latitudemedia – public relations and social media, especially film/movie campaigns
    
  • socialinclusion – international municipalities, communication & social cohesion
    

• Delicious

All comments and any errors are Lisa Mighton’s alone and do not reflect the work of, or the opinions of, any organizations.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.