| ‘Believing Impossible Things’ is inspired by Lewis Carroll’s ‘Through The Looking Glass’:
“There is no use trying,” said Alice; “one can’t believe impossible things.”
“I dare say you haven’t had much practice,” said the Queen. “When I was your age, I always did it for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast”.
Who do you know, or know of, who believed impossible things, and then worked to make them possible?
Fierce though she is, I think Lewis Carroll’s Queen character is on to something. Half an hour a day committed to ‘impossible things’ is my goal.
One of my ideas:
The most insurmountable global problems seems to be convincing people in the wealthy world to give up some degree of personal gain and self-interest, for the benefit of people in the poor world. In a house in Vancouver, a couple hire a contractor to install a $ 10,000 fountain on their front lawn. Meanwhile 22 kids at an orphanage in Bangladesh, if they could be granted any wish, would want to go to school. Shoes are mandatory in school, but there is no money to pay the dollar/pair to purchase them. So they don’t go to school.
I think my favourite phrase is ‘what if’. What if the greatest advertising minds in the wealthy world were willing to come up with a campaign directed to changing people’s indifference to that inequity? What if one or two of the most respected advertising exec’s were to agree to champion a global award for the best submitted ad campaign ? What if a couple of agencies like the Rockefeller Foundation were willing to fund a couple of positions to initiate and execute such a contest? What if the World Bank or celebrity foundation were willing to fund the launching & maintenance of a website that included media-friendly statistics and information, and discussion boards with ideas from behaviour change experts? What if every advertising school, every social marketing course, encouraged participation of students in coming up with campaigns? What if broadcast media, print media, billboard companies, transit companies and the like agreed to donate airtime and space to run the winning campaign?
Is this utterly naive?
What would the Queen say?