Elmo in a flak jacket & helmet?
Sesame Street has teamed up with the Pentagon in a surprising agreement which will use the cuddly brand – Elmo, in particular – to ease the anguish for kids as their dads head off to war. http://news.bbc.co.uk/2/hi/entertainment/5180458.stm
Is this social marketing? Entertainment education?
image from http://www.elmosplayground.com