Sesame Street branding and the Pentagon

Elmo in a flak jacket & helmet?Elmo

Sesame Street has teamed up with the Pentagon in a surprising agreement which will use the cuddly brand – Elmo, in particular – to ease the anguish for kids as their dads head off to war. http://news.bbc.co.uk/2/hi/entertainment/5180458.stm

Is this social marketing? Entertainment education?

image from http://www.elmosplayground.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s