What is ‘communication for social change’?

communication for social change
(noun phrase)
“a process of public and private dialogue through which people themselves define who they are, what they need and how to get what they need in order to improve their own lives. It utilises dialogue that leads to collective problem identification, decision making and community-based implementation of solutions to development issues.”

Communication for Social Change Consortium, December 2004

also found here.

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