Fax machines are still pretty important in many newsrooms, in terms of receiving press releases, and spewing potential leads to take in to story meetings. I pretty much never use them any more. I never really thought twice about emailing media. But now, I will.
This is one more reason why organizations can’t be on the sidelines with new media trends, deciding they’ll catch up once all the fuss and novelties die down. If you, person who runs an organization, have a website that you update with new information, events or announcements, you need to have a feed for your site. That way journalists and producers under crazy deadlines can quickly scan new info from a number of sources, and decide which to read further … instead of not reading email, feeling annoyance toward your organization, and hitting ‘this is spam’.
I should point out that my blog has a feed, but my company site (which desperately needs to be updated) doesn’t.