White House uses YouTube for social marketing ads

I wrote once before about corporations beginning to dip their toes in social media. Here’s one new example, and in this case, it’s the US government trying out user-generated media as a media outlet.

From CNN – White House uploads anti-drug videos to YouTube:

WASHINGTON (AP) — The White House is distributing government-produced, anti-drug videos on YouTube, the trendy Internet service that already features clips of wacky, drug-induced behavior and step-by-step instructions for growing marijuana plants.

The decision to distribute public service announcements and other videos over YouTube represents the first concerted effort by the U.S. government to influence customers of the popular service, which shows more than 100 million videos per day.

TV viewership’s going down, print readership is going down, and time online is going up. PR, communications, social marketing … more and more brainstorming is happening about this revolution. ‘How do we get our messages out?’

More available from the CNN site –
here’s the story.

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