This is the first time I’ve seen a new, non-software product launch specifically supplying the media needs of bloggers.
These entrepreneurs specifically encourage blog posts about their product, supply a Media/Blog Room, and (with free registration!) provide images for use by bloggers.
They also ‘tease’ upcoming Flash and games/viral ads.
Smart encouraging of word-of-mouth marketing.
Great example of good business meeting social responsibility
Also a cool, consumer-smart, planet-friendly product that’s bound to do well.