Center for Disease Control promotes health via Second Life

Fascinating story from Nedra Weinreich – that the US org. Center for Disease Control has an ‘office’ in the social media world known as Second Life.

In this really interesting interview, she interviews CDC’s John Anderton, whose job includes advancing public health by using new media.

This is also a great example, I think, of blogging as journalism:  the author is a regular columnist, she came across an interesting story lead, pursued it, interviewed her subject, and published a well-written story to a regular readership.

One comment

  1. Hi Lisa,
    Thanks for highlighting the post. Though I definitely don’t think of myself as a journalist, you certainly described the process accurately. I’m just trying to share interesting information with other social marketers, and I thought this story was fascinating!

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