This is a good publication worth getting, and it’s free.
Mine arrived last week. You might be interested in obtaining one for your organization.
Winner of 2006 Wilmer Shields Rich Award for Excellence in Communications
Cause Communications’ Communications Toolkit — A guide to navigating communications for the nonprofit world is a comprehensive resource offering practical information in virtually every area of communications — from how to develop and budget a communications plan to what tools you need to help raise awareness and funds. The toolkit is practical and easy-to-use, making it a must-have guide for nonprofit newbies, veterans, and anyone in between seeking to revolutionize communications with strategic marketing, advertising, branding, media relations, event planning and more.