Interesting development, from the social marketing listserv:
The Neilsen Company has set up a business to focus on consumer generated media: Neilsen Buzzmetrics. Their web site is located at: http://nielsenbuzzmetrics.com/.
They are offering webinars on consumer generated media and “word-of-mouth influence in June and July. For more information and to register, go to: http://nielsenbuzzmetrics.com/webinars.asp