Neilsen ratings expand to include a consumer generated media division

Interesting development, from the social marketing listserv:

The Neilsen Company has set up a business to focus on consumer generated media:  Neilsen Buzzmetrics.  Their web site is located at:  http://nielsenbuzzmetrics.com/.

They are offering webinars on consumer generated media and “word-of-mouth influence in June and July.  For more information  and to register, go to:  http://nielsenbuzzmetrics.com/webinars.asp

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