October 12 deadline: NFB’s cross-media challenge

$10,500CAD/£5,000 co-production competition for innovative content creators

The National Film Board of Canada (NFB) and the Sheffield International Documentary Festival are pleased to issue a call for proposals for a new cross-media competition called the CROSS-MEDIA CHALLENGE.

The CROSS-MEDIA CHALLENGE is a co-production competition for innovative, interactive, socially engaged content with applications for mobile and broadband. It will award one producer a $10,500CAD/£5,000 co-production development deal with the NFB. Deadline for entries is October 12, 2007. Three semi-finalists will be invited to present their projects at a panel session during the Sheffield Doc/Fest on November 10 (time TBC). The winner will be announced at the DigiDocs 360 program at the Sheffield Doc/Fest.

The Sheffield International Documentary Festival takes place November 7 – 11, 2007, in Sheffield, England.


Inspired by the NFB’s legendary Challenge for Change program of community filmmaking, today’s NFB is adapting the adage “think globally, act locally” to develop socially engaged media projects relating to issues such as the protection of the environment, health care, human rights, poverty and violence against women.

How can we inspire an exchange of story-telling practices among diverse communities? How can we use media creatively to foster an international dialogue on issues that have local roots? How can we unleash the creative talents of marginal voices and communities and make them heard?

We are interested in projects that use the versatility, mobility and borderless nature of new platforms to enable communities to talk to each other. Projects must be documentary based.

Eligible projects must be cross-platform and multi-platform involving the best features of each medium to ensure maximum audience participation. Projects should take full advantage of the range of new platforms, with particular emphasis on interactive, mobile and on-line. Projects must demonstrate direct contact and interaction with communities as part of the development plan.

The winner of the first NFB CROSS-MEDIA CHALLENGE was announced in June 2007 at the Banff Television Festival. The winning project, Who We Are, harnesses the potential of multiple platforms to engage Canadians in an exchange on the subject of immigration, giving people who are helping to create a new Canadian cultural heritage a new way to share their stories. Who We Are is co-produced by Kung Fu Numerik, Turbulent Media and the NFB.

With this collaboration between the NFB and the Sheffield Doc/Fest, this newest installation of the Cross-Media Challenge is taking on an international dimension.


Submitted proposals should be a maximum of 2 pages and provide a succinct overview of your project, a development plan and development budget summary along with any supporting audio-visual material. To be eligible, proposals must be received by October 12, 2007.

More info…

Speaking of (writing of) the NFB, I hear that they are exploring immersive storytelling in Second Life.  On a very quick search, I wasn’t able to find anything online about this.     Anyone who’s more informed about this initiative, or active enough in Second Life to look there, I’d like to hear more about what their plans might be, what their explorations involve, and the like…

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