Page from store catalogue, Sweden. I would have been one of the kids (and adults!) who’d rather try a tractor than push a pink pram. Only when I saw this image from a Swedish store catalogue did it occur to me that I’d likely never see this image in a store catalogue in North America – certainly not the image of the boy…. and how odd that is.

I recently heard, in an academic talk, that 2% to 8% of children like to experiment with gender variance – boys who want to wear skirts or nail polish, wear pink or have dolls, girls who are ‘tomboys’ or would rather play with robots and electronics, trucks and tractors than dolls and prams. So why is it that adults tend to be uncomfortable with this, and we never see this depicted or discussed in media? North America tends to be much behind Australia and Europe on these kinds of progressive issues.

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