Why

Believing Impossible Things

[social change before breakfast]

This site is about interesting things happening in traditional and emerging media, PR, social media, development communication and cause marketing… mostly, at the intersection of communications and social change.

The title,  ’Believing Impossible Things’, refers to this:

“There is no use trying,” said Alice; “one can’t believe impossible things.”

“I dare say you haven’t had much practice,” said the Queen. “When I was your age,   I always did it for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast”.

– Lewis Carroll, Through The Looking Glass

 

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