Oscar Hemer and Thomas Tufte’s anthology is a great overview and introduction to the communication for development/communication for social change field. The book – Media & Glocal Change: Rethinking Communication for Development – has been around for a few years, and is a recommended read. But at well over $100 with the Scandinavian publisher, it wasn’t an impulse buy.
So, great news that the whole book has now gone ‘open knowledge’ – via the Latin American publisher. All the chapters for can be downloaded free! The chapters are all separate pdf’s, and they’re in English.
The anthology is well worth time as an introduction to what is still quite a new field. Just five years ago there seemed far fewer institutions offering advanced degrees and specific training.
It’s an exciting area. There are a number of people now brainstorming on or starting to create improved DevCom/C4D networks, which could be so valuable – for bouncing specific project challenges off of other practitioners with similar training, to build community, to share resources and new research, or to improve measurement/ evaluation/outcomes.
The two authors of the now-online anthology are based in Scandinavia, but work and have lived all over the world. Thomas Tufte is a really interesting thinker, and one of the global leaders in entertainment education – most recently doing research in Tanzania. Oscar Hemer founded the Malmo, Sweden program that has certified so many development communication practitioners worldwide since it began ten years ago, and has initiatied a real comdev community. Oscar also continues to do interesting work exploring international examples of literature as a weapon/catalyst for social change (most recently in Chile).
Just a few highlights below, to tease you over to more on the whole anthology site.
- Participatory communication: the new paradigm? – Jan Servaes & Patchanee Malikhao
- Communication for empowerment. The practice of participatory communication in development – Maria Celeste Cadiz
- The diffusion and participatory models: a comparative analysis – Nancy Morris [‘diffusion’ refers top-down behaviour change communication… usually closer to we-tell-you-how-you-have-to-change]
There’s lots more to download to too, plenty of chewy chapters – including those by:
James Deane (connected to Consortium on Communication for Social Change)
Gordon Adam (of Media Support, who in addition to project-leading radio training in places like Cambodia and Afghanistan, has been doing some really interesting recent work in Pakistan creating communication strategies aimed at averting some of the youth sign-on with Taliban).
See all the book chapters here.